At the moment, far too many children's products end up in the bin after just a short period of use. With your help, we can change that. So that your child grows up on a planet worth living on.
Let's go, circular economy.
At the moment, our economic system has a linear structure. Our lifestyle is centred on consumption and the one-off use of goods. Unfortunately, this is not particularly sustainable.
It would be much smarter if we managed to use products for longer and repair them instead of throwing them in the bin. And that new products are created from them through recycling when they can no longer be repaired. This is exactly what the circular economy aims to achieve.
Around 700,000 children are born in Germany every year. But, crazily enough, 800,000 NEW prams are sold. We think that doesn't have to be the case. And that's why we say: Use the pram for as long as you need it. Then we refurbish it and rent it out again. We do this until it is broken and irreparable. Then we recycle it!
Win-win-win-win …
We think it all sounds logical. And there are only winners. Your child, because we don't give their little feet a huge CO2 footprint. You, because you remain flexible and have a high-quality pushchair and/or children's bike to suit your child's age. And our planet, because we are making smarter use of its resources.
